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Afternoon Light

Carolyn Pohl

Professional Marketing Experience | Resume

Pacific Telecommunications Council (PTC)

Marketing Manager / Interim Marketing & Communications Director

 Aug 2023 – Present

During my time at PTC, I have overseen all marketing and communication efforts across both my roles, consistently working to increase brand awareness, membership, and conference participation while also training and onboarding the new Marketing and Communications Director.

  • Marketing Manager (Aug 2023 – Present)
     

  • Interim Marketing and Communications Director (Oct 2023 – Feb 2024)​

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Led PTC’s marketing and communication strategies during a leadership transition, while balancing pre-existing responsibilities across all channels. Collaborated closely with senior leadership to align marketing goals with business objectives, refining brand messaging and driving growth strategies. Spearheaded customer acquisition and retention efforts, achieving significant membership growth and record-breaking conference attendance.

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Key Achievements:

  • Set a new attendance record at PTC’25, boosting registrants by nearly 40%, with sold-out events and standing-room-only sessions.

  • Achieved record-breaking attendance at PTC’24 with a 15% increase in participants, totaling 9,400+ C-suite executives, industry professionals, and venture capitalists from 80+ nations, making it PTC’s most successful conference to-date.

  • Designed, launched, and managed the successful PTC Mobile App to enhance attendee engagement and communication across multiple conferences.

  • Sold & fulfilled physical and digital B2B advertising to 20+ companies, ensuring satisfaction & ROI.

  • Developed and managed a consistent content pipeline, including social media, emails, newsletters, press releases, blogs, videos, and webinars.

  • Spearheaded systems for task management, communications, and content planning, resulting in improved team productivity and streamlined processes.

  • Oversaw all graphic design efforts, including branding, website updates, event signage, social media content, paid ads, and promotional materials.

  • Directed paid ad campaigns across Google and LinkedIn to increase registrations.

  • Built relationships with industry leaders to increase membership and strategically align PTC’s branding with organizational goals.

  • Managed a cross-functional team, including graphic designers, PR assistants, videographers/video-editors, photographers, partnership/sponsorship/advertising fulfillment, and event staff.

Adscend Media

Head of Marketing & Digital Marketing Manager

Mar 2022 – Dec 2022

Led the company marketing strategy with a startup mentality & oversaw all marketing efforts including email, paid ads, social media, SEO,  influencers,  partnerships, and notifications.

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Key Achievements:

  • Grew user base by 25% on a multimillion-member platform (from 4 Million to 5 Million members)

  • Doubled social following across multiple platforms for two sub-brands: Lootup Rewards Platform & Hideout TV Rewards)

  • Optimized paid ads and costs while managing a large monthly ad budget; achieved a higher ROI and reduced the cost per conversion by 55%. Designed and managed paid ad campaigns across Google, Microsoft, TikTok, Meta/Facebook & more. Managed monthly ad-spends between $15K-$20K.

  • Demonstrated strong project management skills by implementing systems to streamline processes while delivering high-quality content on-time & within budget.

  • Displayed a passion for excellence while leading a forward-thinking team and contributing to a positive, supportive, and results-driven work environment that fostered high levels of collaboration and teamwork.

  • Achieved a 25% increase in app ratings and audience feedback by sending  automated review reminders to members based on their site usage.

  • Managed a full-time social media manager and graphic designer while collaborating closely with the CEO and department heads to align marketing strategies with organizational goals.

Summer Winter Mom LLC

Founder & Digital Marketing Director

 June 2020 - Present

Built and scaled a personal brand through organic social media, achieving 58K+ followers and 14M+ views across multiple platforms. Spearheaded marketing strategies to generate revenue from affiliate partnerships, digital products, and brand sponsorships, resulting in consistent semi-passive recurring revenue.

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Key Achievements:

  • Grew from 0 to 45K followers on TikTok in 6 months.

  • Organically generated over 12 Million video views on TikTok and over 1.5 Million views on YouTube.

  • Created multiple income streams from Google ads, affiliate marketing, digital products, brand partnerships, music distribution, and more.

  • Analyzed data to identify SEO keywords and trends, resulting in the development of targeted communication strategies that increased audience engagement by over 50%.

  • Built strong relationships with outside project leaders, creators, and brand partnership teams, establishing a reputation as a trusted and effective influencer with a proven ability to manage timelines and deliverables.

The Juice Plus+ Company

Business Owner & Marketing Manager

July 2012 - Present

Direct sales and digital marketing of health food products; maintaining long-term customers through retention, upselling, and cross-selling while managing a team of brand partners and coaching on sales funnels and client care.

 

Key Achievements:

  • Reached the top commission level by acquiring and converting leads while mentoring team members to start strong (utilizing CRMs to track all follow-ups).

  • Presented to large audiences and coordinated events of all sizes.

  • Mentored and supported new team members, contributing to team growth and success.

Colorado School of Mines

Marketing & Communications Manager / Research Support

 June 2019 - Dec 2021

Managed communications & content for students, sponsors, collaborators, customers, & alumni of the geophysics department. 

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Key Achievements:

  • Created technical writing pieces for newsletters, content releases, and website updates.

  • Converted complex technical information into reader-friendly, engaging articles through interviews with students, faculty, and department leaders.

  • Boosted audience engagement with clear, compelling communications.

College Nannies and Tutors

Director of Marketing & Sales

Sept 2018 - Feb 2020

Oversaw all marketing efforts, including customer acquisition, sales presentations, and client retention, while meeting budget goals and optimizing fulfillment processes.

 

Key Achievements:

  • Managed social media marketing campaigns that significantly increased lead generation and sales conversions.

  • Optimized ad campaigns to increase brand awareness and customer acquisition.

  • Conducted sales presentations with a high lead-to-client conversion rate.

German American Chamber of Commerce

Event Director

Sept 2017 - Sept 2018

Strategized and executed marketing plans, logistics, budgeting, and vendor relations for major festivals, symposiums, and conferences.

 

Key Achievements:

  • Led the planning and execution of the Denver Christkindl Market, resulting in being voted “Best Festival” by the Denver A-List in 2017 and 2018.

  • Achieved a 35% profit growth and a record 250K+ attendees by enhancing attendee experience and increasing satisfaction.

  • Led social media, radio, news campaigns, and paid ads, boosting event awareness and attendance.

  • Built and maintained www.christkindlmarketdenver.com and developed an engaged social media following.

  • Collaborated with cross-functional teams to ensure seamless event execution.

Mount Vernon Country Club

Program Manager, Tennis

May 2009 - Sept 2017

Developed, marketed, & managed a full-service tennis program at an upscale country club.

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Key Achievements:

  • Grew program enrollment through social media marketing, email campaigns, website rebranding, and events.

  • Cultivated positive relationships with 1,500+ members, leading to increased retention rates.

  • Represented the club brand effectively to diverse audiences.

  • Successfully oversaw and scaled a fast-paced schedule of programs and events with thriving membership participation. 

I also have additional experience from marketing and communication roles (2012-2017) at Charles Schwab, Radio Disney, Pearson, and Be Your Own You, LLC, where I developed foundational skills in marketing strategy and team leadership.

Graduation Caps

Education

University of Denver

Bachelor of Arts | Communication and Leadership
Course emphasis in Marketing and Management

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Graduated with Bachelors Degree in 2015

Skills & Expertise

Marketing Strategy
Development

  • Integrated Marketing Campaigns

  • B2B & B2C Marketing Strategy

  • Omnichannel Marketing

  • Innovative Marketing Solutions

Brand Management

  • Corporate Communications

  • Product Marketing

  • Visual Branding Alignment

  • Brand Growth

  • Public Relations

Digital Marketing Strategy

  • SEO & SEM Expertise

  • Social Media Marketing

  • Content Marketing

  • Performance Marketing

  • Paid Ad Campaign Management

Lead Generation & Nurturing

  • Customer Acquisition & Retention

  • Funnel Optimization

  • A/B Testing & Optimization

  • CRM Tools

  • Follow-up Automation

Marketing Analytics

  • Data-Driven Marketing

  • KPIs & ROI Tracking

  • Market Research & Analysis

  • Google Analytics, GTM

  • Ad Campaign Optimization

  • Social and Email Analytics

Growth Marketing

  • Conversion Rate Optimization

  • Paid Advertising Strategies

  • Email Marketing Campaigns

  • Organic Engagement Growth Strategies (that create raving fans!)

Leadership & Team Development

  • Mentorship & Coaching

  • Crisis Management

  • Cross-Team Collaboration

  • Strategic Planning

  • Collaborative Approach

  • Empowering Leadership

Performance Marketing

  • Paid Media (Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, Microsoft/Bing Ads)

  • Retargeting & Programmatic Advertising

  • Strategically Scaling Growth

Content Marketing

  • Email Marketing Campaigns

  • Social Media Strategy

  • Thought Leadership & Creative Content that Converts

  • Long Form & Short Form Video Strategies + more

Acquisition & Retention

  • Customer Segmentation

  • User Experience & Personalization

  • Data-Driven Insights

  • Automated Personalized Communications Strategy

Omnichannel Marketing

  • Social Media Marketing

  • Paid Ads & Retargeting

  • Email, SMS & Push Marketing

  • Partner Marketing

  • Content Calendar Planning

Strategic Partnerships

  • Corporate Sponsorships

  • Affiliate & Influencer Marketing

  • B2B Collaborations

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